_18. WHITE KING

In this 30 sec TVC, we juxtapose a family of young children running amok in a bathroom with a family of young chimpanzees. The chimps make all the mess young children would make in a very human-like manner, spreading soapy scum residue, shampoo and toothpaste all over the walls, benches, basin and toilet. Mum turns up on the scene and through her eyes we see the situation for what it really is; just her own children at bath time, having fun and making a mess.