Hello.

I am a highly experienced creative with over 20 years in the advertising industry, specialising in art direction, content creation and creative leadership. I have a knack for blending storytelling with strategy to create work that feels effortless, hits the right note, and genuinely connects. My mission is to craft thoughtful, original content that cuts through with warmth, clarity and a little creative spark—helping brands show up in ways that feel human, not hype.

Throughout my career, I have worked at renowned agencies such as AJF Grey Group (Associate Creative Director), BWM (Senior Art Director), Leo Burnett (Art Director), and Cummins/Sapient Nitro (Art Director). I have created work for notable brands including Target, Kmart, Covergirl, Dare Iced Coffee, 7-Eleven, Cotton On Foundation, Brown Brothers Wines, GSK, Visit Victoria, Lion Nathan, and Yoplait, among others. Most recently, I spent three years as Head of Art at Khemistry Brisbane, where my most impactful campaigns have been largely for QLD Government in relation to laws around Sexual Consent and Coercive Control.

My work has been recognised at leading award shows, including Cannes, Effies, Award, and MADC. I thrive on developing large platform ideas that are conceptual, multi-channel, and designed to create lasting emotional connections with audiences.

In addition to my agency experience, I have ventured into creative projects outside advertising, such as working as an international travel blogger and content creator for Weleda Switzerland, with my work later published in a book distributed throughout Europe. I also created and produced the "52 Great Weekends" blog and social content series for Great Ocean Road Tourism.

I’m passionate about crafting campaigns that are not only visually compelling but also strategically powerful, and I’m eager to bring my expertise to new projects.