_20. DREAM SPACE - TARGET
Client:
Target
Agency:
AJF Partnership
Senior Art Director:
Lauren Doolan
Senior Copywriter:
Melanie Stephens
Creative Director:
Georgia Arnott
Director:
Astrid Salomon
Home is a place we can all feel comfortable enough to dream, create and let our minds wander. And Target’s new homewares range is the perfect catalyst for our imaginings, allowing us to create our dream spaces.
The ‘Dream Space’ concept brings the Home product and Field of Dreams trend to life in TVC, OOH, catalogue and social media. It captures the way the product makes you feel – ethereal dream scenes that represent getting lost in the tactile nature of the textured cushions, lush towels etc, as well as representing the desire to slow down, reconnect and turn your home into a beautiful sanctuary into which you can escape and dream.
Year:
2019