_12. SHEDD IT

Shedd is a mobile auction app with which you can buy and sell pre-loved clothing and accessories. It’s free to download and use for both buyers and sellers.

The inherently memorable idea communicating how the app works within the context of a cool fashion ad with all the reasons people might want to Shedd items from their wardrobe.

Shedd founder, Alex Hutley explained, “Shedd was born to enable guilt free shopping. We believe in personal style as a way for individuals to express themselves freely, relive stress and just have fun. The Shedd product enables people to buy more of what they want, because the app creates a sustainable cycle of reselling the items that they have fallen out of love with – extending the lifecycle of fashion.

“The Shedd It campaign perfectly conveys this vision by combining current culture, underlying humour and some killer punch lines. It’s been great fun working with all our partners in Australia, and seeing the vision of our agencies come to life.”

Lauren Doolan, associate creative director, Grey Melbourne commented, “Fashion addicts have a long list of reasons to shop. They also have a list of reasons to sell – we just needed to point a few out. Those clothes that don’t fit, those threads that have been worn to one too many functions, or that you’ve simply fell out of love with. They all have a place on Shedd.”

The campaign is running TV, cinema, large format outdoor, magazines, digital & social support.