6. PODSQUAD - HEALTH & WELLBEING QUEENSLAND
Credits:
Client: Health & Wellbeing Queensland
Agency: Khemistry
Susan Lyons – Managing Director
Jo Millington – General Manager
Patricia David – Senior Strategist
Emilie Tan – Strategist
Brent Liebenberg – Executive Creative Director
Tim Kelly – Associate Creative Director
Lauren FitzGerald – Head of Art
Stephen Wallwork – Integrated Artwork Operator
Lachlan Mcfarlane – Content Creator
Jessamy Ross – Senior Copywriter
Lee Evans – Animator/Motion Designer
Tom Ward – Illustrator
Cameron Pyke – Illustrator
Robbie Dodd – Head of Production
Phil Hagstrom – Head of Content
Sally Lovegrove – Account Director
Abby Roberts – Junior Account Manager/Production Assistant
James Bracken – Head of Digital Experience
Silvia Azmitia – Delivery Director
Ian Jones – Experience Design Director
Glen Cable – Senior UX/UI Director
Carl Aquino – UI/UX Designer
Jared Dancel – Digital Designer
Eric Shum – Mobile Team Lead
Daniel Swanepoel – Senior Full Stack Developer
Matthew Potter – Senior Android Developer
Jose Mari Pascual – iOS Developer
Jonathan Lau – Art Director
Making healthy choices the most fun game in town
Opportunity
Since the invention of children, parents have been trying to figure out how to get them to eat, sleep and move better. With 1 in 4 Queensland kids overweight or obese, it looks like they need some help.
Solution
Health and Wellbeing Queensland partnered with Khemistry to create Podsquad – a free play-based health and wellbeing program for 5 – 9 year olds, built on the understanding that if you want kids to do anything, it has to be a game.
Created in collaboration with top psychologists, paediatricians, dieticians, childhood movement experts and rooms full of kids, Podsquad wraps a lot of hard behaviour-change science in a squishy bubble of real-world fun. To kids, itʼs play, to parents, a tool, and to Australia, a practical way to help with an epidemic that often turns into a lifetime of poor health.
Results
#1 App Store download in the kids health and wellbeing space
Launched in June 2023, Podsquad was immediately picked up nationally, reaching over 9.6m Australians, and rising into the top 20 of Family apps. Itʼs currently being written into a kids play by QPAC, with plans to launch app internationally in the near future.
Year:
2023