_16. DENIMLAND - TARGET

This fashion campaign for Target via AJF Partnership, celebrates the fabric designed for Australian conditions: denim. Shot in stunning locations around Victoria, the diversity of Target’s new denim collection is reflected in the varied environments.

Says Kenton Elliot, general manager, marketing, Target: “We want women all over the country to reassess Target denim. Because when they do come back in, they’ll find on- trend, quality jeans at a great price.”

Directed by Rob Stanton-Cook from Collider, the campaign will be seen on multiple channels including TV, OOH, online, and social media.
Says Josh Stephens, ECD, AJF Partnership: “As Australians, Denim’s part of our DNA, so it’s an exciting space to play in with an iconic Australian brand like Target.”