2. LET GIRLS BE GIRLS - COVERGIRL
Client:
Covergirl
Agency:
Grey Melbourne
Associate Creative Director:
Lauren Doolan
Associate Creative Director:
Sally Richmond
Executive Creative Director:
Michael Knox
Designer:
Renee Luri
Production Partners:
Channel 10
Ok Magazine
Photography:
Brownwyn Kidd
Surrounded by raunchy film-clips, narcissistic selfies and covergirls photoshopped beyond belief, little girls are growing up too. #letgirlsbegirls is about slowing things down, about ensuring makeup is fun, not a fix for flaws or a way to make improvements. It's about girls embracing who they are - little girls.
Launched on Studio 10 with the panelists having their makeup done by 5 year old girls along with Miss Universe Australia winner, Tegan Martin posing for the cover of a national magazine to promote the message.
This campaign is a collaboration between Grey, Melbourne and Grey, Argentina.
Cannes - SHORTLIST - PR / Grey Argentina - Grey Australia / 2016
Cannes - SHORTLIST - Direct / Grey Argentina - Grey Australia / 2016
Cannes - SHORTLIST - Entertainment / Grey Argentina - Grey Australia / 2016
Argentine Creative Circle - SILVER - PR / Grey Argentina - Grey Australia / 2016
Argentine Creative Circle - BRONZE - Ambient / Grey Argentina - Grey Australia / 2016
Argentine Creative Circle - BRONZE - Interactive / Grey Argentina - Grey Australia / 2016
Year:
2016