_17. REALLY, REAL FRUIT - YOPLAIT

In celebration of the real fruit in Yoplait’s yoghurt, AJF’s latest campaign for Yoplait introduces a group of fruity creatures and follows their migration as they’re instinctively drawn to their Yoplait packs.

The campaign highlights the real fruit used in Yoplait’s range with each character cleverly crafted out of a different fruit in the Yoplait range.

The fruity creatures, including a strawberry fox and mango echidna, have an irresistible attraction to their Yoplait packs – it must be the really, real fruit in every pack!

Head of Marketing – Yoghurt & Culinary, Bega Dairy and Drinks Jacqui Vanderzeil said, “We’re very excited to launch a new creative approach for our much loved, family favourite yoghurt brand – Yoplait.

“Our Really, Real Fruit campaign brings with it a very different approach to advertising in the yoghurt category, which we’re sure will delight viewers of all ages.Yoplait has been a staple in Australian fridges since 1982 and has continued to build trust in its name and quality over this time. We hope long-time Yoplait fans love seeing our brand evolve with the introduction of our really, real fruit creatures.”

AJF Creative Director George Freckleton said, “The campaign was a joy to create and we hope that comes through in the work. Yoplait has a long and happy history in Australia,” he added. “It was great to work with Bega Dairy and Drinks to bring this fun and fruity, Yoplait campaign to life.”

The campaign ran nationally, throughout t2020/21 on TV, online, social, out of home and in-store.