Sunshine Coast Council
- Brand Design and Guidelines

PROJECT OVERVIEW
The disconnect between the dynamic Sunshine Coast Council and their inflexible
visual identity had led the Councilʼs internal design team to dilute their brand with
unique visual identities for almost every project and service (74 in total).
After developing a new brand blueprint for the brand, we worked directly with the Councilʼs graphic design team to understand their needs and evolve their
visual identity. Our team delivered a identity flexible enough to meet the many
and varied needs of the Council and vibrant enough to reflect the energy and
dynamism of the region. This visual identity has now been rolled out across
their entire suite of assets.

PROJECT SCOPE
– Brand Refresh
– Market Testing
– Brand Blueprint
– Visual Identity System
– Brand Guidelines
– Brand Onboarding

RELEVANCE
– Large organisation with complex stakeholder
ecosystem
– Sprawling architecture (35 sub brands)
– Regional economic development dimension
– Visual Identity refresh and deployment
– Market testing to validate and refine outputs
– Onboarding training and resources for internal
creative teams