Tafe Queensland
- Brand Guidelines

PROJECT OVERVIEW
TAFE Queensland were struggling with their existing brand guidelines which they felt were too restrictive and did not provide adequate creative solutions.

To make their brand stronger and more cohesive, the guidelines were
reviewed and revised by Khemistry branding specialists and designers.
Delivering an enhanced look and feel to the brand and providing rules to ensure consistency across the TAFE Queensland graphic design network, the refresh also brought to life TAFE Queenslandʼs brand attributes – innovative, progressive, and authentic, throughout the guidelines.

SCOPE
– Brand Refresh
– Visual Identity System
– Brand Guidelines
– Brand Onboarding

RELEVANCE
– Major brand with local and international audiences
– B2B customer segments critical
– Complex architecture with multiple sub brands
– Visual Identity refresh and deployment
– Extensive consultation and testing to refine outputs
– Onboarding training and resources for internal
creative teams